Sony will not exhibit at CES 2027, ending decades-long run

Sony has decided not to attend CES 2027, the first time it will miss the show since the event began in 1967. The company said the move reflects a focus on entertainment, intellectual property, and creator-support technology, and that it continually evaluates its event strategy. Sony has also reduced its presence at major gaming conferences, relying instead on digital showcases.
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Sony's planned skip of CES 2027 would be its first since the expo launched in 1967. At the latest CES, it lacked a booth but still showcased Afeela, its Honda joint-venture EV. A spokesperson tied the decision to priorities in entertainment, intellectual property, and creator-support technology, saying event plans are evaluated strategically.
Sony's CES history has